Iceland’s Norður & Co Salt

Made purely with geothermal energy in the northern reaches of the country and pulled from the history books

This past spring at Iceland’s annual DesignMarch festival, we stumbled across a box of salt that left a lasting impression. The striking packaging design drew us in to Reykjavik-based start-up Norður Salt, but there’s more to the Atlantis-esque artwork. We met with CEO and co-founder Gardar Stefansson on a rainy morning at the company’s office in the Ocean Cluster House, a marine-conscious business incubator in …

JS Watch Co. Reykjavik

Classic timepieces designed and assembled by hand in Iceland

A quiet, colorful city at first glance, Reykjavik bubbles with creativity—just like the geothermal activity under its feet. As the cultural hub of Iceland, the city houses every type of designer, from fashion to furniture and, in this case, watches. JS Watch Co. stands as Iceland’s only watchmaker, designing and assembling handsome timepieces in their unbelievably small workshop-meets-storefront on Laugavegur Street, Reykjavik’s main drag. Founded …

Omnom Chocolate

Carefully selected ingredients and intelligent design from Iceland's very own bean-to-bar operation

Many dream of opening a restaurant, or starting their own culinary-centric company, but few have the experience or knowledge to do so. This was not the case for Kjartan Gíslason, a chef-turned-chocolatier and co-owner of Omnom Chocolate; Iceland’s newest bean-to-bar operation. Since September 2013, Gíslason and his three close friends (Óskar Þórðarson, Karl Viggó Vigfússon, André Úlfur Visage) have been running their startup out of …