Fashion X Technology: Ricardo O’Nascimento

Popkalab's founder turns "what if?" into the wearable future

British sci-fi author and 2001: A Space Odyssey writer Arthur C. Clarke famously claimed “Any sufficiently advanced technology is indistinguishable from magic.” Evidently agreeing with that concept is Popkalab, an innovative platform that helps turn “What if?” into a pioneering step towards the future. Founded in the Netherlands and Brazil by new media artists and researcher Ricardo O’Nascimento, Popkalab develops interactive video installations, walls and …