Nature, History and Experimentation Converge with Glenmorangie

Behind the design of Scotland's Glenmorangie House and photographer Miles Aldridge's It's Kind of Delicious and Wonderful 2.0 campaign

Glemorangie—the nearly 180-year-old Highland producer of many of the finest single-malt scotches ever to be offered to the public—continues shaking things up in the segment. Rather than soldier on with stereotypical advertising focused solely on celebrating moments of success and adhering to tradition, Glenmorangie has pivoted to something more inclusive and approachable. From the vibrancy of their latest technicolor print ads to the recently redesigned …