Cool Hunting Video Presents: Bally Technologies

We explore the fascinating design and innovation behind slot machines, one of the world's most unknown industries

Slot machines—games of purely random chance—are often seen as mechanical gambling devices and not much more. During a visit to Las Vegas we had the opportunity to dig a little deeper with Bally Technologies‘ Director of Game Development, Brett Jackson. He offered some insight into the surprisingly complex innovation, psychology and design behind the slot machines that illuminate so many casino floors.