Champion’s Esports-Oriented “Gamer Collection”

This tech-forward range was based on the brand's first sweatshirt design patent since 1952

Ever-growing and certainly accelerated by the absence of live sports, the esports category positions gamers as athletes and builds entire leagues around the various video games they play. From first-person, team strategy and shooter games to sport simulations, matches are televised, streamed on platforms like Twitch and YouTube and attended (when in-person attendance was permitted) by thousands. Unsurprisingly, there is a large industry of products …

XXBC + Marcus Paul Limited Edition Sweatshirts for Storm

The famed stylist lends his eye to the concept store's 20th anniversary design

For two decades, Denmark’s fashion and lifestyle shop Storm has pioneered conceptual retail—ultimately defining style crazes and building a strong international reputation. To celebrate their anniversary, Storm has united NYC streetwear brand XXBC and celebrated stylist Marcus Paul. The result is a high-quality collection of 24 unique sweatshirts crafted from vintage textiles. Meticulously thought out, unlike anything else around and complete with hand-embroidered antique fabric …