Sweden’s Newest Bicycle, Vélosophy

Colors inspired by tulips, plus a one-for-one program to support Ghanaian schoolgirls

Over the last four years, the number of bikes sold in Sweden has increased by 20%, making for a fertile, welcoming ground for new bike brands. For Jimmy Östholm, founder of new Swedish bike company Vélosophy, biking was an integral part of his childhood. “I grew up in the small town of Karlstad in Sweden and cycling was the best way of getting around. I’ve …