Sunup is Coffee For Tea Drinkers

The green coffee brand found the lightest roasts always tasted best—so they decided not to roast at all

“It was 2011 and we were drinking a lot of traditional coffee. We noticed the best tasting coffees always came from the lightest roasts. Then it hit us: why roast at all?” Sunup boasts on its website. The idea sounds ambitious at best and worthy of never mentioning again at worst. But, it’s these sort of ideas that push the envelope and introduce consumers to …

AriZona Iced Tea’s “Great Buy 99” NYC Pop-Up

Celebrating 25-years of business with bright, nostalgic design and limited edition products you can't drink

For more than 25 years Arizona Iced Tea has been a staple in grocery stores, delis and bodegas in the US and increasingly in countries in Europe and Asia. Its 99-cent tall can has accrued a devout following and frequently appeals to early ’90s nostalgia. To celebrate it all, the family-owned, NY-based brand has launched their largest marketing effort in the company’s history—not a difficult …

CH Omakase 2017: Tea Drunk Private Sessions

A foray into top-quality bespoke Chinese tea, at the East Village cafe

As journalists and explorers, we are drawn to many different types of people but experts and those profoundly passionate about what they do tend to top our list. Shunan Tang of NYC’s Tea Drunk is the most knowledgable individual about Chinese teas that we’ve met. She’s so passionate that she commissions all of her teas—leaves, styles—from farmers directly. She’s hands-on to the point that she …