The Principals’ Sound Journeys

Using field recordings documented by Chris Watson (the guy behind all of David Attenborough’s intoxicating wildlife documentaries), Brooklyn-based design studio The Principals recently created an interactive journey that guides visitors through the sounds of the natural world. Participants walk through three distinct aural zones—forest, canyon and sea—as sound elements like winds gusting across Norwegian islands or seals singing in Antarctica play with one’s sense of …

Studio Visit: The Principals

The Brooklyn-based group designs everything from dominoes to shop interiors and high-concept installations

What does a studio—one that turns out a broad range of projects that require attention to the most finite details as well as broad strokes and big picture ideas—need? Balance. And after what The Principals founders Drew Seskunas, Charles Constantine and Christopher Williams describe as a somewhat shaky start, they were able to ground their young studio. Formed just two years ago, the first step …

The Principals

Beautiful analog expressions born from technology and craftsmanship

The trio of young men comprising Brooklyn-based design practice The Principals are a relatively motley crew. An architect, a metal fabricator and an industrial designer with a background in sculpture, the threesome connect over a shared interest in creating projects that explore the realm of building through a combination of modern technology and time-honored artistry. Their collective talents have led to a handsome portfolio of …