Absolut Elyx

Sweden's new premier export embodies the legendary vodka brand's extensive heritage and progressive attitude

Over the past decade, Absolut became more synonymous with college parties and dance club bottle service than with its artistically-inclined, sustainably-minded Swedish roots. This shift in reputation is undoubtedly a repercussion of its ubiquitous worldwide popularity, which reached a fever pitch when Absolut became the discerning bartender’s vodkaif not spiritof choice in the late ’80s and remained so throughout the ’90s, shortly after it was …