From Nothing to Fort Nelson: Inside Michter’s Decades-Long Resurgence

A brand born from 'America's Oldest Distillery' is investing in its future

In the 266 years since Michter’s was founded in Pennsylvania, the brand (first known as Shenk’s and then Bomberger’s) has battled prohibition, closure and abandonment. But since its resurrection in the 1990s (and its relocation to Kentucky), the brand has hired the first woman Master Distiller in the Kentucky Distiller Association’s history, invested millions of dollars into some of the industry’s top talent and technology, and rescued …