In March, luxury tequila brand Casa Dragones debuted an ambitious initiative aimed at putting money directly into the hands of bartenders. The Bartender Community Outreach initiative came together in about one week, as executives learned of mass closings of bars across the US and raced to find ways to help the embattled bar community. “We looked at our budgets and said, why don’t we do a …
Inspired by the best liquor industry items we’ve come across this year, here’s an unconventional boozy guide. From a gin-themed boombox to a bike made of old whisky casks, there’s a mix of things you can absolutely buy, as well as some stuff that requires digging around for—or maybe even bartering. Many brands produce items that are solely promotional, and that doesn’t make them impossible …
In the spirits world, there are master blenders and then there is Yann Fillioux, who has been with cognac powerhouse Hennessy for 50 years. On his first day of work (3 October 1966) he was just 19 years old. A seventh-generation Hennessy blender, Fillioux has tasted cognac nearly every day of his professional life and he’s responsible for two of the world’s most coveted liquids, …
