Kristof Hock knew there was a better way of doing things. Years ago—while working as a product manager in the fitness industry—he would visit Nantong, China to meet with manufacturers. He remembers the polluted air and the bedraggled workforce—mainstays of the city that produces most of the world’s affordable fitness equipment. In pursuit of a more sustainable model, Hock formulated the idea for a range …
Hock Design Fitness Equipment