Josh Rubin

Josh Rubin is COOL HUNTING's founder, editor and executive creative director. He brings his background as a photographer and expertise as a user experience designer to his point of view on what makes a good story for CH—this most often include some kind of intersectionality between art, culture, technology and design. Josh is a bit of an urban hippie, obsessed with most things Japanese, a Sealyham Terrier lover and very food motivated.

Read placeholder
Read Culture

Tropolism

The world of Cool Hunting expands again: please welcome Tropolism to our little family. Tropolism explores the city through the eyes of architects. It calls attention to the art of architects, finds …

Read placeholder
Read Style

No Mas

Been seeing these around the city lately and had to track them down. They are No Mas, live and direct from NYC. The latest run is No Mas vs. Swayzee and hints …

Read Culture

TranStrap

Read placeholder

I think of riding the subway as urban snowboard practice; I’m also a bit of a germaphobe. This usually results in a wide stance with back to doors and hands in pockets. …

Read Culture

Pair-o-deez Update

Read placeholder

We've sold 50 Pair-o-deez decks since last week and just made our first donation of $125 to the Humane Society Disaster Relief Fund. We want to raise over $2000 and have plenty …

Read placeholder
Read Style

Sinko Trace by Seth Brau

Sinko Trace. The white on black design is a move toward simplicity from his original Five Three fiesta. They’re still distinctively Seth, though, with an abstract pattern spanning the toe boxes and …

Read placeholder
Read Style

Josh Podoll

Last week in LA I stopped in on my favorite Apartment No. 9‘s new Brentwood shop to check out their latest finds. They had just received their shipment of Trovata Vans which …

Read Style

The Most Unholy Jacket Ever

Read placeholder

The best product found at the The Most Unholy Jacket Ever from the Shaun White collection. The high performance jacket has a shell of herringbone nylon, a double breasted storm flap and …

Read Culture

Cargo: Color Coders

cargomag-logo-32635

"ColorWare seems to have hit the market at just the right time," says Josh Rubin, creator and editor of the design Web site Cool Hunting (coolhunting.com)> Now that everyone has a cell …

Read placeholder
Read Culture

Outside Magazine: Customization

Whether you’re after a one-off design for your new shoes or a pair of jeans, technological advances have made mass customization easier than ever. “Even big manufacturers like Nike are offering products …