“I’m excited and nervous,” says SangYup Lee, Hyundai’s design chief and a star within the auto design world. “It’s been three years of hard work.” This is just before the silk slips off of his latest creation: the culmination of a thousand days of countless micro-decisions, renderings, adjustments, collaboration, effort and toil, all tucked under a veil in London’s Shoreditch Studios. The Ioniq 6 arrives …
Designing the Retrofuturistic 2024 Hyundai Ioniq 6