Small Steps, yet Big Leaps

Driven by clarity and the need to inspire, our site redesign is live

One year in the making—and almost four years after our last refresh—we’ve just unveiled a brand new design for the site. As we’ve affirmed and honed our mission statement, you’ll continue to find much of what you’ve long loved about COOL HUNTING here. We aim, of course, to inspire, to quench curiosity, to filter through the ever-changing world of design and uncover that which speaks to the future. And yet, you’ll find that our visual emphasis has changed. Our previous six redesigns pushed boundaries and targeted unknown-to-the internet innovation. This time, clarity drives the site so that viewers can easily discover what we’ve spent time sharing.