Before the success of the Museum of Ice Cream and the anticipation around The Museum of Pizza and other such “museums,” there was 29Rooms. For the inaugural event in 2015, Refinery29 took their readers into an immersive art experience that provided 29 separate opportunities to learn, lose themselves in art and take a picture along the way. It’s been a wild success, and a model …
For a third year, Refinery29‘s immersive spectacle 29Rooms will unfold during New York Fashion Week (from 8 to 11 September). Quite literally 29 rooms worth of color, creativity, genuine substance and savvy for the digital generation, this experience has found a way to combine important messages with selfie-taking. Brands have a presence, as do charities, but artists are the stars here. And Albie Hueston, Refinery29’s …
Anyone keeping an eye on NYFW by way of hashtags and trending topics saw two reactions to Alexander Wang’s collaborative carnival with adidas this past weekend: disappointment over the spectacle the whole week itself has become, versus excitement over the manifestation of a designer’s grander vision. We, as well as many others, have long found that set design, theatricality, and even choice of venue offer …
