Comme des Garçons CEO Adrian Joffe Reimagines Retail With 3537

When Comme des Garçons CEO Adrian Joffe launched Dover Street Market in 2004, he changed the way many retailers functioned, situating well-known luxury brands with up-and-coming labels in the same space amidst rotating creative installations. Now, this artistic approach to retail is being pushed even further with 3537, a new events platform that sees department stores and cultural experiences operating on a didactic level. “3537 …