Fender’s American Original Series

We speak with Fender Senior VP Justin Norvell about the nostalgic range of guitars

by Michael Raver Fender has unveiled a new line of guitars with a super-slick take on classic guitar design: the American Original Series. Inspired by their most iconic models from the 1950s, ’60s and ’70s, the collection of 11 new electric basses and guitars are all made in America. This nostalgic collection boasts all of the muscularity and elegance that has kept Fender at the …

Holiday Gift Guides 2017: Musicality

From guitars and speakers to books and box sets, there's something here for every taste and budget

The holidays are for spending time with your favorite people—friends, family, neighbors (maybe even kids and pets)—and one of the great unifiers is music. This year, as the world sometimes sounds unstable, there’s even greater value to simple joys, like sharing music with those you love. There are plenty of options below, from guitars to speakers, vinyl and more. Take a look at the full …

Fender Play

The new online educational platform hopes to make learning guitar a lot less frustrating

Guitar, bass and amp manufacturer Fender wants to build lifelong relationships with their customers—and they’re working toward this by providing useful services to make sure new guitar owners don’t become “it’s-somewhere-in-the-closet-or-underneath-my-bed” owners. For example, Fender’s guitar and bass tuning app for iPhone and Android, launched in the past year, grew a loyal fanbase not only because it’s free, but also because it doesn’t require any …

Fender’s ModShop Offers a Custom Experience with Digital Ease

A few clicks is all it takes for a unique, made-to-order guitar

Musicians tend to develop special relationships with their instruments. Though some rockers famously trash their gear after shows, many cherish particular pieces of equipment for decades. Eric Clapton once wept after selling one of his prized six-strings at auction. Keith Richards is said to own more than 3,000 guitars. Whether it’s one of many or the only one, every guitar is special to the person …

The Story Behind Prince’s Last Guitar

In February 2016, custom guitar maker and creator of the distinct Purple Special guitar, Simon Farmer received an email from Prince’s former drummer Kirk Johnson. Years prior, in 2007, Farmer produced the Purple Special with one person in mind: Prince. After years of internet support and rave reviews about instrument, Johnson reached out to Farmer to acquire the guitar for Prince and only a month …