Creative Time’s Fall Ball Cocktails

Mastermind Alex Ott delivers three (and a half) Absolut Elyx mixed drinks with a mission

For their annual Fall Ball, NYC-based arts production organization Creative Time hosted a slumber party. Andsince it was created by the people who brought Kara Walker’s epic Domino Sugar Factory exhibition to Brooklynthis was no ordinary sleepover. Rather, it was an event with cots and noise-canceling headphones, art experiences and extraordinary performance programming across the floors of Neuehouse. There, with Absolut Elyx, they hosted an …

Absolut Elyx

Sweden's new premier export embodies the legendary vodka brand's extensive heritage and progressive attitude

Over the past decade, Absolut became more synonymous with college parties and dance club bottle service than with its artistically-inclined, sustainably-minded Swedish roots. This shift in reputation is undoubtedly a repercussion of its ubiquitous worldwide popularity, which reached a fever pitch when Absolut became the discerning bartender’s vodkaif not spiritof choice in the late ’80s and remained so throughout the ’90s, shortly after it was …