1. A Greener Way to Make Blue Jeans While the majority of blue jeans are dyed with synthetically produced indigo, researchers at the University of California have potentially discovered a way to make the process more eco-friendly—and the answer is bacteria. Instead of adding to the many chemicals (including formaldehyde) released during the now-traditional practice, scientists created a strain of E. coli bacteria which only …
Officially launching last night in NYC, OKCupid’s new ad campaign plays with the acronym DTF (down to fuck), all the while overhauling the dating app’s identity. Attempting to reclaim DTF by replacing the F with various other activities—from the wholesome “Down To Fall Head Over Heels” to “Down To Four-Twenty” and “Down to Filter Out the Far Right”—OKCupid also seems to be taking a few …
View the campaign in the slideshow above Annie Leibovitz has created ad campaigns for financial services, entertainment, real estate, beer and of course fashion companies, but her “That’s Continental” shoot for the launch of the new Lincoln Continental is her first in the automotive category and it brings a fresh look that breaks from traditional car advertising photography. Read our feature on the car’s design …
