The concept of alchemy likely conjures images of robe-wearing bearded outcasts toiling away in a cluttered workshop over illuminati-esque texts as they attempt (fruitlessly) to transfigure the everyday into the extraordinary. Building on the alchemic concept of carefully combining materials to create something new and exceptional, Christchurch, New Zealand-based Alchemy Equipment forgoes sorcery in favor of field-tested design. The recently launched brand’s full line-up of …
Design Ingenuity from New Zealand: Alchemy Equipment