LA Auto Show: How Mercedes-Benz’s Current Design Philosophy References the Retro

The carmaker looks back in order to look to the future

The Vision Mercedes Simplex concept will never be made into a production car. One can tell simply by looking at it: it’s a replication of a car that the world first saw in 1902. If Mercedes-Benz has no interest in traveling back in time, then why bother making a concept like this? Stefan Lamm, VP of advanced design in North America, explains that it began …