Comparing the Electric Mustang Mach-E + Bronco Sport

Two very different vehicles underpinned by the same design thinking

Ford‘s all-new Mustang Mach-E and Bronco Sport have more in common than meets the eye. Though the appearance of the two vehicles differs, it’s the thinking behind them that tells us plenty about Ford’s current approach to car design—one fueled by not only a need to compete with other brands in the space, but also extensive consumer research. To understand Ford’s thinking, it’s helpful to …

REV’IT Humanizes Technical Motorcycle Apparel

The Dutch brand's various trademark styles also signpost technical innovation

Motorcycle apparel—which has to be protective, breathable and move with a rider—isn’t just demanding to design, it’s also difficult to make look appealing. With all the tech needed to protect from sun, rain, wind, debris and the road itself, much of the gear looks almost absurd when riders step three feet from the motorcycle. Not to mention, styles borrowed from the military can send all …

Royal Enfield Motorcycles Balance Beauty With Function

The company's head of industrial design explains each bike's pared-down aesthetic

The Royal Enfield brand is 120 years old, but its US presence is relatively recent. The Chennai, India-based company—which began a massive, nearly decade-long boom in 2010—wasn’t on this country’s radar for a simple reason: historically, we tended to buy bigger motorcycles. (What’s considered a “big” bike here is above 1,000cc; in India, 350cc.) Regardless, Royal Enfield became a competitive worldwide player in low-to-midsize motorcycles, …