Norway’s Beloved Outdoor Brand Norrøna Expands Stateside

The team at the 90-year-old company discusses sustainability, functionality and pragmatism

Founded by outdoor enthusiast Jørgen Jørgensen, Norrøna has been making snow gear for 90 years in Oslo. While the brand dominates in Scandinavian markets, it is only now opening brick and mortar stores stateside—starting with a Boulder, Colorado shop this past summer, and now a storefront in NYC’s SoHo, which opens tomorrow, 6 December. Norrøna isn’t just testing the bigger names in the business, but …

Making Custom Skis with New England’s Parlor

Ultra-personalized equipment born of craftsmanship and attentive design

Handmade skis—just like bespoke bike frames—came into favor over a decade ago. Respected brands all over began to make skis covered in striking graphics, one-off photography, typography and more. But Mark Wallace, who co-founded Parlor Custom Skis (located outside Boston) in 2014, says he and his partners, Pete Endres and Jason Epstein, had different priorities. They wanted to focus more on the skis’ guts than …

LA Auto Show 2019: Highlights

Electric cars and plenty of innovation at the California car conference

The 2019 LA Auto Show is on now through 1 December, running concurrently with China’s Guangzhou Auto Show. While Los Angeles has long been one of the world’s most diverse automotive landscapes, southern California no longer leads the way regarding how cars are marketed and sold around the globe. More forward-thinking and maturing markets such as China are actually in a better position to predict and dictate …