Motorcycle apparel is evolving, blending tech, safety and style with aplomb. Small brands like REV’IT!, Iron and Resin and ATWYLD are using future-forward materials without sacrificing style. SA1NT (an Australian brand), Aether and Filson (both based in the US) fuse classic workwear and outerwear looks with embedded protective technology so that their clothing can be worn off the bike, but it holds true for the …
When Rapha initially launched back in 2004, most other road cycling kits looked like they copied cereal box graphics, and many cyclists would mine thrift stores for ancient, wool Faema espresso jerseys from the 1960s. Thankfully, along came the London-based brand, with its elan for decidedly subtle style and carefully tailored sportswear. Ever since, brands and designers (from the athletic realm to the auto industry) …
Founded back in 2012, Portland, Oregon’s Finex was successfully funded both through private capital and Kickstarter and became a darling of the culinary community for its labored-over quality and style. The brand’s goal from the start was decidedly low-volume perfection, and it was such a success that heritage cast iron brand Lodge acquired the brand in 2019. Lodge now makes Finex in its own Tennessee …
