By Vivianne Lapointe Ethan Lipsitz founded the Apliiq shop to satisfy his obsessive fabric hunting habit and to encourage creativity in the average shopper by allowing them to apply appliqués to garments. Inspired by popular shoe brands like Nike who offer a personalized experience by letting you customize their shoes, he decided to apply the concept to apparel and invites his customers to adorn their …
Interview: Ethan Lipsitz of Apliiq