Testing the iPhone 11 Pro with Snowboarder Mark McMorris

The athlete puts the new phone's camera to the test on the slopes in New Zealand

In the iPhone’s 12-year history, few updates have completely changed its intention or overall appearance. But,with the iPhone 11 Pro (and Max), Apple introduces a first-ever, the triple-camera system—consisting of “mega wide,” (13mm) “wide,” (26mm) and “telephoto” (52mm) lenses. They claim it “combines cutting-edge technology and the legendary simplicity of the iPhone.” Immediately, it’s instinctive to wonder how portraits, landscapes, actions shots, or pet or …

Interview: Tender Greens CEO Denyelle Bruno

An attentive, passionate leader on a mission to achieve gender parity by 2020

Over the last two decades, Denyelle Bruno developed, scaled and enhanced retail operations for Apple, Drybar, Peet’s Coffee & Tea and others. For the tech giant, she conceptualized and launched their first 25 stores; for the hairstyling company, she opened 55. Today, Bruno helms the Los Angeles-based fine-casual restaurant brand Tender Greens. As CEO since mid-2018, she’s helped with strategic expansion and crossed milestone earnings. …

Apple’s [AR]T Walk Showcases the Potential of a New Medium

Featuring work from eight artists, the augmented reality project places pieces in their stores and beyond

Augmented reality (AR), the less enveloping sibling of virtual reality, infuses the real world with imaginative additions. Often viewed through wearable lenses or through the screen of a smartphone, AR pits fantastical scenes alongside actual passersby and preexisting structures. This technological art form has become the medium of choice for Apple‘s newest experiential initiative, [AR]T Walk (curated by the New Museum‘s Lisa Phillips and Massimiliano …