BMW i3

At the world debut, we dig into the design of the new all-electric car

Today was the international debut of the all-new BMW i3 electric car. We attended the event in NYC and spoke with the BMW Group‘s lead designer, Adrian van Hooydonk. The release and production of this new model opens an entirely new chapter of innovative design for BMW—and for urban electric vehicles across the board. Its striking appearance might be new to the BMW i sub-brand, …