Wantful

Custom curated booklets aim to personalize online gift-giving

Options for online gift-giving are by no means scarce. Going beyond the basics of easy browsing and affordable shipping, CEO John Poisson founded Wantful with the intention of making the process even more intuitive, creating a rare blend of curated storefront, gift card and material goods. At the most basic level, the service provides users a way to send a thoughtful selection of gifts to …