NYC’s Il Fiorista Focuses on a Blossoming Community and Bouquets

The recently opened NoMad restaurant emphasizes the emotional and medicinal properties of flowers

While new restaurants open every day in NYC, Il Fiorista looks a little different. The venue’s window-facing high-top table hosts bountiful bouquets, a circular surface displays individual stems for made-to-order arrangements, and a near floor-to-ceiling wall-mounted display offers dozens of home decor products for sale. And beyond all of these blooms lies the bright, charming bar and restaurant. It’s an eye-catching approach, but it’s more …

Petal by Pedal

Fresh, seasonal flowers from local farmers, delivered by bike throughout Manhattan

In today’s culture, sending flowers has become a monotonous act that has lost some of its meaning; another chore to cross off the to-do list made easy through various methods: online sites, Whole Foods, even the bodega across the street. Trying to re-inject heart into the act of sending flowers in New York City is the new boutique florist Petal by Pedal. Long Island native …