Boy Smells Founder Matthew Herman on Scent and Gender

Reimagining personal care products in a more fluid and inclusive manner

Despite its name, LA-based Boy Smells—founded by David Kien and Matthew Herman—makes underwear and candles that aren’t intended for one gender; rather the brand is a purposeful amalgamation of masculinity and femininity and everything between. Conversation around personal care products typically being hyper-gendered led Kien and Herman to experiment within the space. They made candles in their kitchen with the mission to explore the dismissal …