How and Why Converse Redesigned Their Logo

We speak with Adam Cohn, VP Global Brand Design, about the subtle but significant update

It’s possible you haven’t seen the new Converse logo, but it’s also possible you’ve seen it and not even realized it’s new. That’s because the redesigned mark draws inspiration directly from the brand’s heritage and uses elements that have been in their visual vocabulary for decades. The new identity began rolling out earlier this month on converse.com and in some marketing materials, but will take …