Diesel Only the Brave Tattoo

Translating the tattoo experience into fragrance form

Exploring another form of signature for the body, the new Diesel fragrance, Only the Brave Tattoo, treats the skin as a true, basic and raw material to express one’s identity. Only the Brave finds inspiration in the deeply rooted tradition of marking the body with an everlasting imprint, seeking to inaugurate a new man with the traditional masculine traits of toughness and courage. The fragrance …

Manhattan Born

Paul Darragh's design studio launches in NYC with a gallery show dedicated to the East Village

Bemodern, otherwise known as Paul Darragh, grew up in a tiny farming community in New Zealand before moving to Melbourne, Australia, where he lived for the next four years. It was there that he first caught our attention and, not long after that, decided to chase his dreams to New York City to open Manhattan Born. If the name of his new design agency is …

Hiut Denim

Wales is making jeans again

Along with a beloved old T-shirt or a perfectly worn leather jacket, jeans often have more of a backstory than a regular article of clothing. The recently launched Hiut Denim encourages the wearer to officially document their relationship with their pants from the moment they first put them on. Built into each pair is a HistoryTag—a unique code enabling an online memory bank for jeans. …