Boy Smells Founder Matthew Herman on Scent and Gender

Reimagining personal care products in a more fluid and inclusive manner

Despite its name, LA-based Boy Smells—founded by David Kien and Matthew Herman—makes underwear and candles that aren’t intended for one gender; rather the brand is a purposeful amalgamation of masculinity and femininity and everything between. Conversation around personal care products typically being hyper-gendered led Kien and Herman to experiment within the space. They made candles in their kitchen with the mission to explore the dismissal …

Valentine’s Day Gift Guide: Green Dream

Sweet presents that forgo the cliche red and pink for minty hues

Whether you believe Valentine’s Day is a sham or a delightful excuse to shower a loved one with adoration, we at COOL HUNTING avoid the roses, teddy bears, red and pink color schemes on 14 February. Instead, to celebrate the somewhat contentious holiday this year, we’ve rounded up some of our favorite green things—from matcha chocolate to emerald-encrusted jewelry, green-hued vinyl, lime-lensed sunglasses and beyond. …

Enevoldsen Limited and Apothecary Fairy’s Home-Grown and Handmade Goods

With natural ingredients from the garden, this duo makes healthy products for all genders

Loads of wellness and grooming brands profess their commitment to using organic and sensitive skin-friendly ingredients, but few can trace the components in their products back to specific plants—let alone ones plotted in a single garden. Enevoldsen Limited and Apothecary Fairy do just that, with their ingredients grown on a small plot of land in Colorado. “Most commercial skincare products are made with cheap quality …