Cadillac Introduces BOOK, a luxury car subscription service

Drive any Cadi you want with the convenience of ownership without the hassle of ownership

By Josh Rubin and Evan Orensten For three months this past Fall we had the opportunity to participate in a pilot program exploring a new business concept and consumer experience for luxury car sharing. Today, BOOK by Cadillac goes live in the NYC metro area with a $1500 monthly service that removes the hassle from car ownership, with added benefits like being able to swap …