Scoping Out Customization at the New Balance Factory

From the 998s to brand new NB1 3000v3 baseball cleats

Stepping onto the production floor of New Balance‘s Lawrence, MA factory reveals two important pillars of the brand. First, they employ hundreds of skilled workers from Lawrence and the surrounding towns to produce footwear stateside. Second, customization really is done by hand—at times by hand on technologically advanced machines, but hands touch every step of the process. Not all New Balance sneakers are made in …