Snow Peak’s New Portland Flagship Store Goes Beyond Retail

We look inside the brand's new community space ahead of its opening weekend

Renowned Japanese outdoor brand, Snow Peak, brings more soul than ever to their new headquarters—HQ4. Nestled on Portland, Oregon’s lively NW 23rd Ave, the space houses their North American team, a showroom, a large curation of goods and a restaurant. Though these are all things that could catch your eye while passing the semi-transparent building, it’s when you step into the space that guests feel …

Cadillac House, NYC

Gensler's creative director talks to us about designing the new versatile community space in SoHo

Cadillac House is one of the brand’s most public-facing initiatives and a signal that they’re serious about being part of its new home in NYC. We got an exclusive look at the experiential space with John Bricker, a Partner and the Creative Director at Gensler, who has worked with Cadillac for the last several years to rethink (and bring to life) their dealerships and new …