The Rough Guide To Retail

Rough Trade's Stephen Godfroy talks about his new multi-story retail concept in Nottingham

by Ian Sanders Step inside Rough Trade‘s new store in the creative quarter of Nottingham, a city in the English midlands, and it feels unlike any other of the long-established retailer’s outlets. Last year the company opened a vast store in Brooklyn; this one couldn’t be more different. Rough Trade is typically known for stocking an extensive range of vinyl, CDs and books. However in …