Starbucks’ Vice President of Design + Content Jeffrey Fields Reveals Their Red Cup Design

Discussing global brand identity and how it morphs for changing seasons

While coffee preferences vary and CH often prefers to consume local, indie coffee brands, Starbucks plays a critical role in global coffee adoption—and they aim to do so responsibly. Moreover, they’re one of only a handful of brands whose iconography has reached the world over. Since 1997, Starbucks has unveiled a holiday cup that’s become synonymous with seasonal change (we’ve chronicled their progression visually here, …