Making Custom Skis with New England’s Parlor

Ultra-personalized equipment born of craftsmanship and attentive design

Handmade skis—just like bespoke bike frames—came into favor over a decade ago. Respected brands all over began to make skis covered in striking graphics, one-off photography, typography and more. But Mark Wallace, who co-founded Parlor Custom Skis (located outside Boston) in 2014, says he and his partners, Pete Endres and Jason Epstein, had different priorities. They wanted to focus more on the skis’ guts than …