Hock Design Fitness Equipment

Beautifully designed high-end exercise goods with an eye toward the future

Kristof Hock knew there was a better way of doing things. Years ago—while working as a product manager in the fitness industry—he would visit Nantong, China to meet with manufacturers. He remembers the polluted air and the bedraggled workforce—mainstays of the city that produces most of the world’s affordable fitness equipment. In pursuit of a more sustainable model, Hock formulated the idea for a range …