Audi Embraces EV Sound Design With New e-tron GT Soundtrack

Audi’s new e-tron GT teaser presents insight on the importance of sound design for electric vehicles. The complex task (creating effects that replace traditional car noises like idling, acceleration, gear-shifting and more) has been handled independently by the carmaker—helmed by sound engineers Rudolf Halbmeir and Stephan Gsell. The new video, called “Some hear a car, we hear the future,” offers a little behind-the-scenes look (and …