In 2019, Ferrari approached COOL HUNTING with a dream opportunity: to design a one-off vehicle that demonstrates the breadth and depth of the luxury automaker’s Tailor Made customization program. To pursue our distinct vision for what would become the Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING, we commissioned several Japanese artisans that we had visited during our CH Japan trip (and collaborated with on …
To push Ferrari‘s Tailor Made customization program to its limits—and bring our Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING to life—we commissioned components from several Japanese artisans that we visited during our 2019 CH Japan trip (and later collaborated with on our CH Omakase collection). Among the extraordinary custom additions, which include a signature Kamon (or personalized emblem) and Sakiori (textiles that have been upcyled from historic kimonos), the …
A subtle element of the Ferrari Roma Tailor Made, Specially Crafted for COOL HUNTING is a kamon, a Japanese house crest featured on the interior of the car. Designed at the request of Ferrari to demonstrate the depth of personalization capabilities of their Tailor Made customization program, the Roma we collaborated on features bespoke aspects that we commissioned from many of the Japanese artisans we visited …
