by Michael Frank Fitbit has had a simple formula for success: target women. Think about the average Fitbit wearer and it’s not only a woman, it’s a younger, gym-going woman. To make progress Fitbit needs men to care about its wearables, too, which is one good reason they’re now debuting their first smartwatch, the Ionic. The greatest market strategy isn’t necessarily competing with the Apple …
Fitbit’s Ionic Smartwatch