SIMULATE Founder Ben Pasternak Aims to Optimize Human Nutrition

His company's meatless chicken nuggets, known as NUGGS, mark the beginning of a portfolio of alternative foods

The humble chicken nugget (equally beloved and condemned) takes on new life thanks to SIMULATE—a nutrition technology company founded by Ben Pasternak. The brand’s debut product, NUGGS, proves nearly indistinguishable from the traditional version, but they are entirely plant-based. The company, however, is careful to point out that descriptors like “vegan” or “vegetarian” aren’t necessarily crucial in the product’s messaging. While they are made up of …

POST’s “Bon Merde” House-Made Hot Sauce Collection

Powerful raw recipes with health benefits and impressive heat

After continuously selling out of the hot sauces they were procuring from a friend, POST owner Bobby Stackleather decided he needed to make his own. The restaurant’s new line of house-made hot sauces—called Bon Merde, French for “good shit”—reflect the creativity and attention you’ll find elsewhere on the Alphabet City restaurant’s menu. Stackleather explains, “Our recipe is totally different and raw. This was something I …

The Rise of Plant-Based Eggs

In the world of plant-based alternatives, eggs have met their match. Mung bean (the pea-colored legume) proves to be a viable substitute for hatched eggs—in color, texture and flavor—and the growth of Silicon Valley-based JUST Foods is evidence of that. According to new research, the brand’s liquid egg alternative, JUST Egg, barely trails real eggs in weekly sales. And Kroger, a national chain of grocers …