In the world of plant-based alternatives, eggs have met their match. Mung bean (the pea-colored legume) proves to be a viable substitute for hatched eggs—in color, texture and flavor—and the growth of Silicon Valley-based JUST Foods is evidence of that. According to new research, the brand’s liquid egg alternative, JUST Egg, barely trails real eggs in weekly sales. And Kroger, a national chain of grocers that comprises 2,100 stores, just committed to placing the product nationwide, essentially ensuring that the growth is far from over. Read more at Quartz.
The Rise of Plant-Based Eggs
