Matthew Dear + Ford Motor Co’s Mustang Mach-E Sonic Collaboration, “New Breed”

The Detroit recording artist assembled a captivating track from the all-electric vehicle's sounds

As long as there have been cars there have been sounds emanating from them—the thrum of an engine, the honk of a horn, the tunes on the radio. Ford and Lincoln have an industry-leading perspective on sounds in their vehicles, and for their groundbreaking all-electric Mustang Mach-E, Ford tapped the sound designers at Ozone Sound to develop a sonic personality to fill in the quiet …

The 2021 Ford Bronco Exists at The Intersection of Heritage + Insight

The brand's de facto "chief product officer" speaks about the creation of the riveting new family

The iconic Ford Bronco is back after a 25-year hiatus. Available in 2021 as a two-door, four-door or a smaller Sport model, the Bronco badge now represents customization and innovation as much as capability. Design and engineering teams shook up their typical creative and development process and the results are stunning. Ford has done its research and created a Bronco for all types of drivers, …

Ford Debuts Electric Mustang Mach-E SUV

Undeniably of the beloved muscle car family, this new vehicle offers exciting updates

The electric pony is a fast gallop away: Ford says it will deliver its electric Mustang SUV, the Mach-E late next autumn, with a GT version available the following summer. The Mach-E hopes to do for electric cars what the original Mustang did for sports cars 55 years ago: offer high performance at a more accessible price. (The standard Mach-E will list for $43,895 while …