Diesel “Only the Brave Tattoo” Gallery

Discover the stories behind the ink

Advertorial content: To commemorate the release of their new fragrance, Only The Brave Tattoo, Diesel invites the worldwide community of inked individuals to share their unique body art and the story behind their tattoo. Launching today, the Only The Brave Tattoo Gallery invites fans to submit pictures while browsing their brethren’s snapshots from across the globe. Cool Hunting felt compelled to get involved when Diesel …

Armenia Papers

Biblical aromas from a 17th century incense maker

Rooted in 17th century recipes blending kingly frankincense and myrrh, Armenia Papers have served as a time-tested means of extending the warm aromas of the holiday through the long winter for more than 400 years. Simply light one end and blow out the flame—its accordion fold will waft the perfumed smoke and effectively deodorize the immediate surroundings in just a few minutes. Traditionally known as …

Sensorium

A fragrance-focused pop-up museum that engages all five senses

Comprising a series of multifaceted and interactive sensory experiences that go beyond just the act and perception of sniffing perfume, the Sensorium is the world’s first scent museum of its kind. Starting with the history and science of perfume—dating as far back as 2000 BC—the multimedia pop-up, a collaboration between Sephora and one of the world’s largest fragrance companies, Firmenich, goes on to present fragrance …