Omega’s Social Media-Inspired Timepiece

When the 2012 limited edition Omega #SpeedyTuesday Speedmaster watch sold out in four hours, 15 minutes and 43 seconds, the brand knew their social experiment was a success. In tribute to the popular #SpeedyTuesday hashtag used by watch enthusiasts and initiated by Fratello Watches’ Robert-Jan Broer, Omega designed the limited edition piece—and made it their first-ever available for sale online. Beyond honoring devout consumers, the …