Tag: Future Proper

Interview: Future Proper Founders Even Dunlop + Adam Levite

A new online activewear destination pairs community with cutting-edge product

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Launched in 2020, the retail destination Future Proper aims to question what it means to be active as it breaks down stereotypes pinning victory or defeat to a successful workout. Co-founder and CEO Even Dunlop, along with co-founder and creative director Adam Levite, found that most sites selling performance gear and athleisure steered their inventory and marketing toward athletes. For Future Proper, they envisioned a …

Shearling Crew Sweater

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For an added layer of warmth (that also offers moisture-wicking), Holden Outerwear’s shearling crew sweater supports body temperature through PolarTec’s synthetic shearling. The cut is akin to a classic crewneck, but the waist cinches with a drawcord and the cuffs feature an elasticated quick-dry poly. It’s comfy and reliable for active use in winter weather.