GQ for Gap 2013: Going Social

New media methods and spokespersons used to promote the anticipated collaborative collection

The ubiquity of social media has been a blessing for some, and for others an unwelcome sea change. Love it or hate it, social media and the way people use it is constantly changing, but here to stay. With the advent of social media stars—so-called regular people who amass major followings based first and foremost on their social media presence—many brands big and small have …

Best of CH 2011: Moments

Looking back at the photographs that captured some of our greatest experiences this year

Since 2003 Cool Hunting has been about finding and sharing stories of creativity and innovation from a broad range of categories. Looking back on our photos from the year I feel very fortunate that we have had so many incredible experiences. What follows is a photographic year-in-review, highlighting some of my favorite shots. January 2011, Burlington, VT. Finally got to meet and interview the man …

The Pico Creative Loft

How Gap is reinventing 1969 through their design-driven heritage

Sponsored by Gap

For the past year, Gap has been designing their 1969 denim line in a former cigar factory on a quiet industrial block in Los Angeles. Known as the Pico Creative Loft, the move from their San Francisco headquarters signals a renewed focus on design, one that draws on Gap’s heritage of accessible quality, while also redefining their take on modern fashion in the process. When …