Interview: Giorgio Biscaro of FontanaArte

The art director of the Italian lighting brand discusses its recent relaunch and future

by Stefano Caggiano Nominated as FontanaArte‘s first art director ever, Giorgio Biscaro had 12 months to pick up the heritage of the historical lighting company that boasts Gio Ponti and to bring it to new levels. He spent the first month thinking about the direction to take and reading Ponti’s thoughts made him take the plunge and opt for the risk-taking strategy of innovation. He …